There are all kinds of companies with slogans and logos, but there are very few that rise above by creating and marketing their USP – a Unique Selling Proposition. Your USP is not a feature about your product or service (i.e. Built Tough, Two Mints in One, #1 in Home Sales). Your buyer isn’t really [...]

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Note: This is one of the first entries you’ll come across after signing up for my FREE subscription, Easy Tips, Cutting Edge Tactics, and Super Secret Strategies to create your super-profitable business – you can subscribe at my web site in the right hand column - www.ArmitageInc.com . . . . MOST of the tactics I write about [...]

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If your 2010 was anything like mine, it probably held a few surprises – and not all of them good. You might have seen a few doors close (or slam) and a few “birds in the hand” fly the coop. But, that doesn’t mean the opportunities are going away . . . it REALLY means [...]

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