I know, I know – you think because of the size of our operation, we probably have some kind of CAD/CAM web site design and implementation process in place that equals something like Tony Stark’s suspended graphics in his Iron Man workshop. Actually, Armitage, Inc. DOES have a great system in place to project manage [...]
When I was first wrapping my head around the creating of … saying of … and repeated writing of affirmations, one of my clients (who happens to be an expert in this kind of thing) offered me a valuable hint: You’ve got to live the WHOLE vision of what that affirmation represents. In other words, [...]
I was just beginning to write a new marketing entry for you, and my “pet” Osprey swooped in to say hello. He wants to say something … About a year ago, a ginormous Osprey came to roost up here next to my deck. (The photo is actually him, live and in color.) He’s amazing to [...]
Many clients come to Armitage, Inc. asking for “a logo.” While logos are very important, they are just one part of what we call the larger, wider scope of Brand Identity. In other words, who are you REALLY? What core products and services are you offering? What is your value proposition? Why are customers buying [...]
It’s June 2nd. That’s right. Six months gone since you made new business goals and “To Do” lists to take your business in a more successful and rewarding direction. So … how is that looking now? Just in case it’s not looking as rosy or profitable as you’ve intentioned, I’m here once again with my annual June [...]
About two months ago, I wrote about the exit of 2012′s Year of the Dragon per the ancient Chinese calendar, and the entry of 2013′s Year of the Snake. The original entry about the year of the Snake is here Now, no matter how anyone tries to dress it up, the Year of the Snake [...]
This morning as I was working out with my tennis coach, Bill Howie, he suggested a great intention meditation that reminded me why everyone calls him the “Zen Master of Tennis.” What he explained is similar to what we’ve learned from “paradigm shifting” teachers or instructives in the movie, The Secret. This, however, was such [...]
My advice to a client this morning during our business coaching call: Optimization What’s the one thing in your business that’s actually working pretty well for you? It might be in your prospecting mode, your conversion mode, or something you’re doing for your clients that’s cultivating your long-term relationship . . . . Now, what one [...]
I have a great client, Joe, who is part owner and Director of Operations of two fine-dining restaurants in Las Vegas. I mean … REALLY fine dining. A few years ago when he first invited me out to get to know the operation, I arrived with the mistaken impression that they might be a couple [...]
Years ago, I got my certification in Feng Shui, and my home looks more like a Buddhist monk’s than some blond Orange County chick’s house. I also love the Chinese New Year, and believe that each “Year of” can coincide beautifully with our intentions and manifestations. Year of the Dragon is leaving us [...]
