The difference between PPC and SEO

This morning, one of my “Free Websites Secrets” subscribers asked me about the advantages of doing SEO work on and off his site vs. the PPC advertising he’s currently doing. PPC – PayPerClick – is also referred to as Sponsored Advertising in the search engines. Any time you search for something in Google, Yahoo or [...]

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Why my hummingbirds offer great business strategy

Hummingbirds and Business Strategy

About three feet away from me, the hummingbirds are lining up at my feeder like cars at a solitary gas station. The feeder is suctioned to my front window, just a few feet from my desk, and about 40 feet above the ocean below. Of course, being “high and dry” up here above the ocean, [...]

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Key factors to building your own coaching program

Lately, I’ve been consulting with a number of clients who want to set up coaching programs. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a month. They might be planning to coach these [...]

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A Lesson About Power: The Mountain Lion I Met

For several months now, I’ve been running trails on a big hill here in Laguna Beach, and I’ve seen all sorts of wild life. I’ve even had a coyote run alongside me for nearly a quarter mile … just loping along, acting like some kind of pet. I’ve rustled up beautiful foxes, mule deer and [...]

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ECommerce carts: What to know before you invest!

We’re in the process of redoing a client’s site and website marketing, and have finally been given access to his existing shopping cart so that we can connect the two together. Turns out, their online shopping cart can’t be connected to our new site! While we’ve created the new website in WordPress – probably the [...]

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Hiring a blog writer? What you need to know.

The other day, I was talking to a very dear client with a website that is being designed and launched shortly by an outside programming team. He hired me for the writing of the content, hired my writers for the writing of all the product in his shopping cart, and hired my SEO Expert for [...]

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So, here’s one of my own dumbest mistakes …

You know how I’m always harping on you to GET THE RIGHT DOMAIN NAME and USE IT EVERYWHERE . . . right? I’d say this is one of the subjects I’m most ruthless about as your domain is your foundational element to everything you build in your website marketing world. When I begin consulting with [...]

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Website content: Get your uniqueness front and center!

If you’re a subscriber in my “Rise Above the Internet Din” weekly subscription, you know I’ve been reviewing a couple restaurant web sites. These are high-end, long-standing, highly regarded restaurants in Las Vegas, and the chef and business people behind these restaurants are true class acts. I loved talking to these people. Why, then, can’t [...]

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If you don’t work ON your business, your business will stop working

About a week ago, I decided it was time for a sabbatical – a WORK sabbatical. Granted, I had a few family matters to attend to as well, but I decided it was high time to spend as much as 12 full days as possible working ON my business. This is a luxury I haven’t [...]

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Tips and observations when you begin to work ON your business

If you’ve seen my previous blog entry, “If You Don’t Work On Your Business, Your Business Will Stop Working,” you know I’m in the middle of a 12-day self-imposed Work Sabbatical to exclusively work ON my own businesses. We spend our days and nights immersed IN our businesses, but it’s absolutely vital that we learn [...]

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