Marketing Anywhere
Q: Diane, what are the best and most reasonably priced email marketing systems on the market?
A: Constant Contact is an easy one for up-and-comers - it's inexpensive and allows quote a bit of customization. It also takes care of unsubscribes and reports any "SPAM" issues to you. The only issue I've run into with Constant Contact is that SPAM issue - if you send to a list that might report you as spam abuse, Constant Contact allows only about 5 or 6 of those initially and then they'll red flag you. Not a pretty picture. So, if you're confident of your lists, Constant Contact is a great way to go.
If you think you have to roust your list first and remind everyone there about who you are, send them an eblast OUTSIDE of Constant Contact and ask them to sign in to a form you have on your site to receive more emails from you (offer them a bonus, a freebie, a free consultation, whatever you think is big enough to make them drop what they're doing, click the link and sign in.) THEN you have a decent opt in list to which you can continue to market to.
Another you might consider – if you're into bigger mailings, I've heard great things about Silent Blast. They cover a wide range of clients and lists, providing multiple "drip" campaigns, auto responders and what-have-you to your lists in your behalf.
A: Constant Contact is an easy one for up-and-comers - it's inexpensive and allows quote a bit of customization. It also takes care of unsubscribes and reports any "SPAM" issues to you. The only issue I've run into with Constant Contact is that SPAM issue - if you send to a list that might report you as spam abuse, Constant Contact allows only about 5 or 6 of those initially and then they'll red flag you. Not a pretty picture. So, if you're confident of your lists, Constant Contact is a great way to go.
If you think you have to roust your list first and remind everyone there about who you are, send them an eblast OUTSIDE of Constant Contact and ask them to sign in to a form you have on your site to receive more emails from you (offer them a bonus, a freebie, a free consultation, whatever you think is big enough to make them drop what they're doing, click the link and sign in.) THEN you have a decent opt in list to which you can continue to market to.
Another you might consider – if you're into bigger mailings, I've heard great things about Silent Blast. They cover a wide range of clients and lists, providing multiple "drip" campaigns, auto responders and what-have-you to your lists in your behalf.
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