Marketing Anywhere - The Armitage Advantage Revealed - Your First Step
All right folks. It's time to get down to business on making you more business. Though I'll be throwing in other snippets around marketing and such in this blog, you can look for "The Armitage Advantage Revealed" as your key phrase to this new series where we'll be building a never-fail marketing strategy for your product or service.
I don't care what it is you're selling, tryin to sell or wanting to sell. I don't care how long it's been around. I don't care if it's just been a figment of an idea in your mind. When you follow the Armitage Strategic Marketing Advantage, you cannot lose.
Before you lift a pencil to start creating or improving all the marketing stuff around your product or service, we've got to first check in on your head. That's right. We need to clear some presuppositions you might have going on in there.
This is absolutey vital to the ground floor of your success. Please don't skip this exercise - it will reveal a lot about what you've been thinking up to this point.
See, here's the thing –
When clients come to me for consulting, I tend to hear phrases like …
“It’s overwhelming”
“Training staff differently would overload me.”
“I haven’t had the time”
“I’m maxed out financially”
“We don’t have the money”
“I have lost . . . ”
“Feel like I’m on a treadmill”
“I don’t know where to begin.”
“I’ve heard from so many experts, I’m completely confused.”
“Don’t have any joy any more in what I do”
“We’ve put enormous time and money into other ventures …”
I know it’s not easy starting a new business or a new direction. I know it’s not easy feeling mired in the middle of a business that seems to be sucking your bank account and personal energy dry.
That’s why, starting right now, we’re going to change all that!
Most of us aren’t even conscious of the negative or halting thoughts that burble up the surface. We put it in writing; we say it in words – sometimes repeatedly to friends, spouses, peers and fellow workers – without even recognizing that whatever we’re THINKING, we’re CREATING. If we’re thinking negatively about a situation, it doesn’t just keep showing up negatively – it shows ups SPECIFICALLY negatively, based on what we’re SPECIFICALLY thinking and talking about.
Give yourself a few minutes to think. Then on a pad of paper, write down the negative thoughts that come up when you think about your business, your bank account, the risks, the risks you’ve taken, the failures, the whatever it is that’s in your head.
Now, we’re going to employ one of our Universal Laws – the Law of Polarity.
Everything in the universe has its opposite. As Bob Proctor has reminded me a million times, there would be no inside without an outside. Every up has a down. Every black has a white, and every shade in between has its direct opposite shade.
Draw a straight line on a piece of paper. On the far left, write a minus sign (-) and on the far right, make a plus sign (+). In the middle of the line, write the word "IS"
Permit the line to represent how you THINK about the business, enterprise, practice, product or service you represent. Realize that every situation within that business just IS. You make it negative or positive by virtue of how you choose to think about the situation. When you look at the situation in a negative way, you can change your perspective and look at it from the opposite viewpoint and find – holy crow – it’s got an equal positive. Or, even more simply, you can CREATE a positive viewpoint on which to focus by beginning with the writing of statements that are in direct opposition to the negative statements you have written above.
Sound ridiculously elementary? It is. I’m going to ask you to do it anyway. Write out the exact opposite to any and all negative statements you wrote on that pad of paper, and you will discover an interesting thing – it rests much easier on your soul.
As you write these statements, make them full sentences and in present tense.
That's it.
Now, if you really want to make the most effective progress for yourself and your business, I suggest you rewrite these same full sentences … every single day … for 20 days. Just give yourself 15 minutes in the morning before anything else begins, and write them thoroughly - once only is fine.
It doesn't have to make a lot of logical sense, this 20-day thing. Just trust the process. You'll find an interesting discovery along the way …
I don't care what it is you're selling, tryin to sell or wanting to sell. I don't care how long it's been around. I don't care if it's just been a figment of an idea in your mind. When you follow the Armitage Strategic Marketing Advantage, you cannot lose.
Before you lift a pencil to start creating or improving all the marketing stuff around your product or service, we've got to first check in on your head. That's right. We need to clear some presuppositions you might have going on in there.
This is absolutey vital to the ground floor of your success. Please don't skip this exercise - it will reveal a lot about what you've been thinking up to this point.
See, here's the thing –
When clients come to me for consulting, I tend to hear phrases like …
“It’s overwhelming”
“Training staff differently would overload me.”
“I haven’t had the time”
“I’m maxed out financially”
“We don’t have the money”
“I have lost . . . ”
“Feel like I’m on a treadmill”
“I don’t know where to begin.”
“I’ve heard from so many experts, I’m completely confused.”
“Don’t have any joy any more in what I do”
“We’ve put enormous time and money into other ventures …”
I know it’s not easy starting a new business or a new direction. I know it’s not easy feeling mired in the middle of a business that seems to be sucking your bank account and personal energy dry.
That’s why, starting right now, we’re going to change all that!
Most of us aren’t even conscious of the negative or halting thoughts that burble up the surface. We put it in writing; we say it in words – sometimes repeatedly to friends, spouses, peers and fellow workers – without even recognizing that whatever we’re THINKING, we’re CREATING. If we’re thinking negatively about a situation, it doesn’t just keep showing up negatively – it shows ups SPECIFICALLY negatively, based on what we’re SPECIFICALLY thinking and talking about.
Give yourself a few minutes to think. Then on a pad of paper, write down the negative thoughts that come up when you think about your business, your bank account, the risks, the risks you’ve taken, the failures, the whatever it is that’s in your head.
Now, we’re going to employ one of our Universal Laws – the Law of Polarity.
Everything in the universe has its opposite. As Bob Proctor has reminded me a million times, there would be no inside without an outside. Every up has a down. Every black has a white, and every shade in between has its direct opposite shade.
Draw a straight line on a piece of paper. On the far left, write a minus sign (-) and on the far right, make a plus sign (+). In the middle of the line, write the word "IS"
Permit the line to represent how you THINK about the business, enterprise, practice, product or service you represent. Realize that every situation within that business just IS. You make it negative or positive by virtue of how you choose to think about the situation. When you look at the situation in a negative way, you can change your perspective and look at it from the opposite viewpoint and find – holy crow – it’s got an equal positive. Or, even more simply, you can CREATE a positive viewpoint on which to focus by beginning with the writing of statements that are in direct opposition to the negative statements you have written above.
Sound ridiculously elementary? It is. I’m going to ask you to do it anyway. Write out the exact opposite to any and all negative statements you wrote on that pad of paper, and you will discover an interesting thing – it rests much easier on your soul.
As you write these statements, make them full sentences and in present tense.
That's it.
Now, if you really want to make the most effective progress for yourself and your business, I suggest you rewrite these same full sentences … every single day … for 20 days. Just give yourself 15 minutes in the morning before anything else begins, and write them thoroughly - once only is fine.
It doesn't have to make a lot of logical sense, this 20-day thing. Just trust the process. You'll find an interesting discovery along the way …
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