Marketing Anywhere: How to Increase Sales of One Item by 300%

OK, here's an easy one for a Friday read:

Whenever you're ready to offer special pricing on a product or service via an email blast, you want to follow two basic rules of thumb to ensure it rocks and rolls.

1. Set a deadline for the sale, and make it less than 10 days. Prominently assure them, from your subject line … to your subhead … to one sentence within your copy … and to a last sentence at the end of your copy or in a P.S. that this is your sale deadline.

2. Twenty-four hours before the sale deadline hits, send out your second email blast – your reminder. This one is shorter and sweeter and to the point - basically, "You've got 24 hours or you're out of luck."

You'll find that the vast majority will buy on the 2nd eblast. Yesterday, I blasted the second of two DRIPS to a client's prospect database. On the first email blast about a week ago, we had about 42 buyers. On the second reminder, a marauding horde appeared. When the dust had cleared, we'd sold to more than 320 buyers.

It works every time.