Marketing Anywhere: Start a Joint Venture Today!
The other day I was on the phone with Harrison Klein, the founder of True Millionaire Stories. He and I were doing a preview call about joint ventures. To a lot of people, joint ventures sound like monstrous deals with boardrooms full of lawyers and COOs. Not so.
A joint venture is simply this – You have something, but you’re missing something. And someone else has that something!
There. See how easy that is? Joint ventures are all about what you have that someone else doesn't have, and vice-versa.
You might have a great list of people who buy electronic gadgets – but you have no electronic gadget to sell. Someone else does.
You might have all kinds of knowledge in your head about teaching a better golf swing but you don’t have a writer or a videographer to help you create a book or a DVD. Someone else has that writing skill or video talent.
You might have a great new restaurant in town, but you haven’t established ties yet with the community you want to attract to that restaurant. Someone else has that community list.
You might be really well known in your primary niche of customers but now you want to expand – across the Internet, or across the country … Someone else can help you do that.
So, the key to starting a joint venture is figuring out what you have and what you don’t have – not a very complicated science.
And – one key point – this isn’t just about one specific activity that YOU want to do – it’s about recognizing what you have that can be offered to others. There are many assets you or your company has that you’re probably not taking advantage of - what you might think is unimportant or minor could actually be the key element someone else out there is looking for.
So, sit down and outline all your assets. Ask friends, associates or peers to help you define some of these assets – often they’ll see something that you offer that you hadn’t even considered. Then, start compiling a list of the niche markets or audiences that would be interested in what you have to offer. From that list of niche markets, your contacts will begin to appear.
I usually start my joint venture thinking in this regard first: What product or service or way of doing business or systematic back-end or programming solution do I have that I can offer others? What do I have to offer or GIVE first to help others create a better solution or fill a need?
Somehow, going through that practice first makes it much easier to start and complete the next list - what I NEED from others in order to make my product or service fly.
Give it a try. You can participate in - literally - hundreds of joint ventures in a single year, all of which exponentialize your name, your brand, your audience and your buying clientele. It all starts with defining your list of assets.
A joint venture is simply this – You have something, but you’re missing something. And someone else has that something!
There. See how easy that is? Joint ventures are all about what you have that someone else doesn't have, and vice-versa.
You might have a great list of people who buy electronic gadgets – but you have no electronic gadget to sell. Someone else does.
You might have all kinds of knowledge in your head about teaching a better golf swing but you don’t have a writer or a videographer to help you create a book or a DVD. Someone else has that writing skill or video talent.
You might have a great new restaurant in town, but you haven’t established ties yet with the community you want to attract to that restaurant. Someone else has that community list.
You might be really well known in your primary niche of customers but now you want to expand – across the Internet, or across the country … Someone else can help you do that.
So, the key to starting a joint venture is figuring out what you have and what you don’t have – not a very complicated science.
And – one key point – this isn’t just about one specific activity that YOU want to do – it’s about recognizing what you have that can be offered to others. There are many assets you or your company has that you’re probably not taking advantage of - what you might think is unimportant or minor could actually be the key element someone else out there is looking for.
So, sit down and outline all your assets. Ask friends, associates or peers to help you define some of these assets – often they’ll see something that you offer that you hadn’t even considered. Then, start compiling a list of the niche markets or audiences that would be interested in what you have to offer. From that list of niche markets, your contacts will begin to appear.
I usually start my joint venture thinking in this regard first: What product or service or way of doing business or systematic back-end or programming solution do I have that I can offer others? What do I have to offer or GIVE first to help others create a better solution or fill a need?
Somehow, going through that practice first makes it much easier to start and complete the next list - what I NEED from others in order to make my product or service fly.
Give it a try. You can participate in - literally - hundreds of joint ventures in a single year, all of which exponentialize your name, your brand, your audience and your buying clientele. It all starts with defining your list of assets.
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