Marketing Anywhere: Two Lessons Clients Have Taught Me
As we all head into the business week ahead, two quick pointers I'd like to mention that two of my clients taught me this week . . .
1. I have a client who definitely has a strategy for her overall marketing, but the great thing about her is that she ACTS even if she's not quite sure it's perfect. She puts her ideas together and gets it out there, testing it immediately in small doses, and actually listening when the results come back in. Then what does she do? Well, if it requires tweaking, she doesn't pout about it or staunchly defend her original station. She just tweaks it and sends it out again - in hours.
How refreshing is THAT?
I'm all for planning your attack and putting the pieces into place, but let's all work past a bit of that performance anxiety we might be feeling and get it out there. Your business is not going to die. You're not going to embarrass yourself beyond repair. Remind yourself that in marketing, everything is fixable - EVERYthing. So stop fussing with it and wondering if it's the right approach - get something out there.
2. A GREAT reminder from a client came later in the week when we were discussing our business goals. He simply said, "There's a big difference between saying I will create this much income by this date … and saying, I MUST create this income by this date …"
Isn't that the truth? If you absolutely had to … if you MUST create income by a certain date, there's a certain new sense of urgency about it, isn't there? This isn't about acting out of panic or fear. This is about acting with URGENCY – as Bob Proctor says - "When you act with urgency, you speed up and … and calm down."
This week, act with a sense of urgency. Make your will a MUST.
1. I have a client who definitely has a strategy for her overall marketing, but the great thing about her is that she ACTS even if she's not quite sure it's perfect. She puts her ideas together and gets it out there, testing it immediately in small doses, and actually listening when the results come back in. Then what does she do? Well, if it requires tweaking, she doesn't pout about it or staunchly defend her original station. She just tweaks it and sends it out again - in hours.
How refreshing is THAT?
I'm all for planning your attack and putting the pieces into place, but let's all work past a bit of that performance anxiety we might be feeling and get it out there. Your business is not going to die. You're not going to embarrass yourself beyond repair. Remind yourself that in marketing, everything is fixable - EVERYthing. So stop fussing with it and wondering if it's the right approach - get something out there.
2. A GREAT reminder from a client came later in the week when we were discussing our business goals. He simply said, "There's a big difference between saying I will create this much income by this date … and saying, I MUST create this income by this date …"
Isn't that the truth? If you absolutely had to … if you MUST create income by a certain date, there's a certain new sense of urgency about it, isn't there? This isn't about acting out of panic or fear. This is about acting with URGENCY – as Bob Proctor says - "When you act with urgency, you speed up and … and calm down."
This week, act with a sense of urgency. Make your will a MUST.
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