I was recently writing to my followers about the power of the D.R.I.P. campaign – what I call Direct Response Intermittent Programs. Simply said, it’s the ONGOING, never failing contact you make – whether weekly, bi-monthly or monthly – with your prospects. Here are basic rules of thumb to follow when setting up your D.R.I.P.

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Happily, though, we direct-response marketers have found a way around the dreaded “send my prospect’s hard-earned email to some other entity before I can rightfully obtain it for myself” condundrum. Take a look at my latest Facebook FanPage for my “other business … www.Facebook.com/BestofLagunaBeach

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This week in my free weekly tips and advice column … you can sign up for it on my Home page ofwww.ArmitageInc.com . . . . I offered initial tips on how to put a LEVERAGED teleseminar together. This entry started getting so darn long, that I decided to just keep the first part – [...]

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After all the years I’ve been creating web sites and ongoing marketing strategy for clients, I find that most “start-up” folks to the web don’t have a strong or big list of emails of existing prospects and/or buyers. You don’t want to buy these lists (too scary for SPAM issues) and you have to be [...]

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