I was just beginning to write a new marketing entry for you, and my “pet” Osprey swooped in to say hello. He wants to say something  … About a year ago, a ginormous Osprey came to roost up here next to my deck. (The photo is actually him, live and in color.) He’s amazing to [...]

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Many clients come to Armitage, Inc. asking for “a logo.” While logos are very important, they are just one part of what we call the larger, wider scope of Brand Identity. In other words, who are you REALLY? What core products and services are you offering? What is your value proposition? Why are customers buying [...]

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It’s June 2nd. That’s right. Six months gone since you made new business goals and “To Do” lists to take your business in a more successful and rewarding direction. So … how is that looking now? Just in case it’s not looking as rosy or profitable as you’ve intentioned, I’m here once again with my annual June [...]

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My advice to a client this morning during our business coaching call: Optimization What’s the one thing in your business that’s actually working pretty well for you? It might be in your prospecting mode, your conversion mode, or something you’re doing for your clients that’s cultivating your long-term relationship . . . . Now, what one [...]

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I have a great client, Joe, who is part owner and Director of Operations of two fine-dining restaurants in Las Vegas. I mean … REALLY fine dining. A few years ago when he first invited me out to get to know the operation, I arrived with the mistaken impression that they might be a couple [...]

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About three feet away from me, the hummingbirds are lining up at my feeder like cars at a solitary gas station. The feeder is suctioned to my front window, just a few feet from my desk, and about 40 feet above the ocean below. Of course, being “high and dry” up here above the ocean, [...]

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Lately, I’ve been consulting with a number of clients who want to set up coaching programs. Here’s the biggest flaw I’m finding (almost consistently) in their thinking . . . They’re not thinking big enough. They’re thinking of coaching 8 people a month or 20 people a month. They might be planning to coach these [...]

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We’re in the process of redoing a client’s site and website marketing, and have finally been given access to his existing shopping cart so that we can connect the two together. Turns out, their online shopping cart can’t be connected to our new site! While we’ve created the new website in WordPress – probably the [...]

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About a week ago, I decided it was time for a sabbatical – a WORK sabbatical. Granted, I had a few family matters to attend to as well, but I decided it was high time to spend as much as 12 full days as possible working ON business. This is a luxury I haven’t allowed [...]

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If you’ve seen my previous blog entry, “If You Don’t Work On Your Business, Your Business Will Stop Working,” you know I’m in the middle of a 12-day self-imposed Work Sabbatical to exclusively work ON my own businesses. We spend our days and nights immersed IN our businesses, but it’s absolutely vital that we learn [...]

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