Unlike most SEO companies, we offer seasoned, veteran SEO experts who focus their full-time efforts on making sure you’re “seen”
Let’s face it, the Internet is one crowded, jostling place to be. Everyone wants to be on the FIRST PAGE of Google and, preferably, in the first 3 or 4 spots at the TOP of the page. Sadly, however, there are only … well … three or four websites that will slide into those revered spaces out of millions of websites that consider themselves your competition.
There are many factors that contribute to how quickly your website rises to the top of Google, including how long you’ve owned the domain name (i.e. www.Diane.com), how long the domain has been attached to the site, how much consistent traffic you have coming to your site, and how often you change content (blogging is the best way around this key factor but more on that later).
Beyond this, it’s all about two things to create greater visibility for your web site . . . the dreaded phrase you keep hearing about . . . SEO. Search Engine Optimization. Website SEO is absolutely crucial to your web site strategy. Without SEO, your site is simply out there in the wasteland of millions upon millions of “lost” web sites. You can’t just put launch web site to the WorldWide Web any longer – you MUST have a search engine optimized site. Continuing to ignore SEO for your website is tantamount to having a business in the “old days” that would allow The Yellow Pages to just throw your business into the book anywhere it pleased.
You have to do SEO. But most people don’t realize that SEO comes in TWO PARTS.
1. On-Site or On-Page SEO is everything we do to lock, load and dial your web site in to the search engines. When Diane Armitage is speaking to audiences, she refers to this as the “directional signs” you put in place for every facet of your “resort,” (your resort being your website).
As an example, any resort will point to its pool, sundeck, jeep tours, kids’ club, nightclub and breakfast buffets with directional signs. So, say for example, you have a residential real estate web site. You want your “directional signs” to point to items such as your featured listings, buyers’ club, VIP notification of new properties to market, local economy news and more.
On-Page SEO actually creates those “directional signs” on your website so that you’re able to more easily lead your niche audience to the areas they’re most interested in visiting within your website.
More importantly, however, On-Page SEO is built to help the search engines discover all the many facets you offer so that THEY can re-post your directional signs to the world.
On-Page SEO is a critical, foundational element to your company’s overall online success.
Unfortunately, many companies claiming to do SEO merely dabble in the science or “copy and paste” duplicated information to multiple clients sites.
On-Page SEO requires that SEO Consultants devote years to working exclusively with the search engines and closely following their many algorithmic changes. Then, these SEO Experts research and write original, word-by-word SEO On-Page content for each of your site’s primary pages.
To read more details on what’s involved in Armitage Inc.’s SEO On-Page work (and what any SEO Expert should be bidding on your request), see Diane Armitage’s blog entry, Part I of the SEO Winning Strategy: SEO On-Site.
P.S. We can do an Armitage Comprehensive Website & Online Presence Review to determine what the search engines think of your website and its Internet placement (SEO). This is normally an extensive 5-7 page report. See details on ordering a Website Review